Advertising on the moon!???

I was driving to work today and I passed this billboard. I know it's
hard to read (I had to drive at the same time I took the picture), but
it says "Moonvertising" is coming. Apparently, these people claim to
be planning on projecting ads onto tv next full moon using lasers.
Sounds like an interesting experiment, but, I would hate to have it
become common. What could be worse than going out to the beach with
your sweetheart, looking up, and seeing "Rolling Rock" plastered all
over the moon. No thank you!